Pip Decks

Tools for business, strategy, storytelling, user experience design, marketing, and workshop leaders.

What are Pip Decks?

Pip Decks provide “recipes” that help business leaders and teams work together to solve problems and perform better. Each deck has a unique angle – teamwork, storytelling, user experience. The full set of decks draws on a mix of business management, marketing, creativity, and innovation skills and puts them in an accessible form factor. Pre-plan presentations and creative sessions or use the decks in collaboration with colleagues and clients during work sessions and meetings.

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A complete set of PIP decks including Workshop Tactics, Laws of UX, Team Tactics, Storyteller Tactics and Idea Tactics
A complete set of PIP decks including Workshop Tactics, Laws of UX, Team Tactics, Storyteller Tactics and Idea Tactics

Get the Pip Decks Ultimate Collection, 15% off!

What is so great about the ultimate collection? It provides the full bank of currently available tools to help you innovate, develop, pitch, and launch new ideas. Whether you are working intra-preneurally – that is innovating within an existing business, nonprofit, club or organization or entrepreneurially – that is, to launch a new business, the processes or “recipes” in these decks work synergistically to help you solve problems, tell stories, and get teams engaged and excited about what you are launching.

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Pip Decks Bundles

Storyteller Bundle

Combine storyteller tactics with workshop tactics to give context to the work of your team.

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The Strategists Bundle

Combine strategy with innovation tactics to frame your vision, then take the steps to evolve your work.

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The Leadership Bundle

Combine workshop with team tactics to clarify roles, establish buy-in and implement plans.

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Pip Decks A La Carte

Pip Decks for Stories

Storyteller Tactics

The Storyteller Tactics deck by Pip Decks puts pitch, advertising, branding and customer journey stories in the palm of your hand. Build a bank of rich stories that clarify, motivate, educate, and inspire your customers, stakeholders, clients, and team.

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Pip Decks for Workshops

Workshop Tactics

Structure better workshops with 54 workshop tactics cards, each built around a recipe for work-shopping challenges and opportunities in your business and marketing mix. When you execute on these simple plans you’ll gain more clarity and create more clarity in your organization.

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Pip Decks for Teams

Team Tactics

Increase buy-in and reduce confusion and friction with 54 team recipes that clarify projects, define scope, identify and mitigate barriers, define roles, and delegate tasks. Take your organization from siloed to collaborative with team activities that promote teamwork.

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Pip Decks for Strategy

Strategy Tactics

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Pip Decks for Innovation

Innovation Tactics deck by Pip Decks

Innovation Tactics

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Lazy?… No-good?..

Innovation Tactics

Overcome your Breakfast Club challenges with Productivity tactics!
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Pip Decks for Experience Design

Build Your Brand Presence

A brand is far more than your logo what you say about your company. It’s how others perceive you, what you do, and how you do it. Access a toolkit of 54 recipes that help you evaluate the market, differentiate yourself, and create products, services, and ideas that people actually want and need!

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Build more dynamic characters and evaluate the motivations and drives of your customers with Storyteller Archetypes.

Figure out what went wrong – and what went right, with retros, and evaluative process of the past that positions you for the future.

Pip Decks for Experience Design

Special Discount! Laws of UX

Design better experiences, processes and user interfaces with this set of 54 user experience guides from Pip Decks. The deck is organized by principles, methods and theories. Built from the ever-popular book of the same name, this deck keeps UX concepts front-of-mind as you develop products and services.

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Why do we promote Pip Decks?

As media marketers, we tell stories all the time. After becoming a Pip Decks customer and using the decks for some time to accelerate our creative process, we applied to become an affiliate.

At Murdock Media Production we have a simple rule: market what you believe in. It might seem obvious, but there are plenty of marketing and production companies that will work on any project that slides into its pipeline. We are the opposite. We want the story to make sense, and we take the time, even when it increases our costs, to find the right story – something authentic, funny, moving, motivating that adds to the customer’s experience and understanding of the brand.

Pip Decks cards help us work with clients because we can use the card recipes to quickly demonstrate what we are looking for. Because the recipes create clear stepping stones from idea to realization, they empower and motivate our clients to get us what we need to be great creatives. Pip Decks help us help them.

In fact, we move between decks. Say we want to hold a workshop about how teamwork empowers an arts organization. We can use workshop tactics to structure our event so it’s focused and lively, teamwork cards to learn about how they work, and storyteller tactics to draw out interesting moments and scenarios that illustrate the story we need to tell.

Why wouldn’t we want to keep these skills a big secret?

Because when our clients are adept at these skills they are prepared to make the most of their media production. Whether we are working on a website and structuring the hierarchy of SEO optimized content, filming interviews with founders, employees and customers, capturing B-roll of a nonprofits annual parade, or simply working on talking points for a speech a founder needs to give, we want our clients to be prepared for creativity and innovation.

These tools help leaders turn their organizations toward teamwork, problem solving, innovation and creativity. For us that’s a huge win. We recommend these decks to everyone we work with. If you haven’t gotten your deck, or you want to get them for your team, you can get a 15% discount through our affiliate link. The button below empowers you to shop the full site with a 15% discount on your order, and we’ll receive a small commission on the sale. Pip Decks provides an ROI guarantee on your purchase. We’ve seen it, and we think you’ll see it in both monetary as well as “soft” return in areas like teamwork, collegiality, creativity, and commitment.

Do you want to learn more about brand strategy and development?

Take my online class The Brand Builder’s Workshop: The branding class for artists, small businesses and anyone who wants to make a big impact. It takes you from mission and vision through a comprehensive brand platform, and on to the implementation of a communications platform so you know what stories you want to tell, and to whom.

Innovation Tactics for Product Design New Pentax Film Camera

Innovation Tactics for Product Design | New Pentax Film Camera What can we learn from the redevelopment of an historic technology?Many of the world’s largest corporations have reached a size and scale where they can craft anything imaginable within their area of...

Building Characters with Storyteller Archetypes

Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey?Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...

Archetypes for Brand Strategy

Archetypes for Brand Strategy How did archetypes become a part of brand building?As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...

Storyteller Archetypes Introduction

Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities.There’s a new deck that's coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It's also going to work hand...

Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute Presentation

Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute PresentationCreating powerful presentations for City Council The conversation discusses storytelling for social change, using a case study of the MyCR app in Cedar Rapids, Iowa. The...

Brand Tactics and Storyteller Tactics Pip Decks, An introduction

Brand Tactics and Storyteller Tactics Pip Decks, An introductionThis article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I'm going...

Brand Relationship Tactics

Brand Relationship TacticsTips to build strong brands through deep customer and audience relationships.Build Strong Brands by Implementing Brand Relationship TacticsBranding is Relational As anyone involved in branding or brand strategy will tell you, “A brand is not...

Planning Social Media for Loan Brokers

Creating Social Media Topics with Pip DecksPlanning story based social media topics has never been easier In this video I show how to create social media content following a narrative theme by following the prompts on Storyteller Tactics cards.One of the things that i...

Craft Your Finance Industry Elevator Pitch

Craft Your Finance Industry Elevator Pitch These simple steps help you convey what you do and how you serve customers. Crafting a short, simple finance industry elevator pitch is an important exercise for anyone in the finance industry who needs to present or promote...

From Brand Story to Brand Multiverse

From Brand Story to Brand MultiverseMake the shift and open up a multiverse of story opportunities.The Rise of Brand Story In the 1990’s, when companies realized that their brand was a predominant source of purchase decisions and loyalty, many long standing companies...

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