Can Archetypes Improve Brand Tactics? Draw on archetypal motivators and build customer relationships with Brand Tactics. Archetypes can improve brand tactics! Buy Me The world is filled with brand gurus evangelizing their latest branding ideology, but few and far...
Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities. There’s a new deck that’s coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It’s also going...
Brand Tactics and Storyteller Tactics Pip Decks, An introduction This article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I’m...
Brand Relationship Tactics Tips to build strong brands through deep customer and audience relationships. Build Strong Brands by Implementing Brand Relationship Tactics Branding is Relational As anyone involved in branding or brand strategy will tell you, “A brand is...
From Brand Story to Brand Multiverse Make the shift and open up a multiverse of story opportunities. The Rise of Brand Story In the 1990’s, when companies realized that their brand was a predominant source of purchase decisions and loyalty, many long standing...
