Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities. There’s a new deck that’s coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It’s also going...
From Brand Story to Brand Multiverse Make the shift and open up a multiverse of story opportunities. The Rise of Brand Story In the 1990’s, when companies realized that their brand was a predominant source of purchase decisions and loyalty, many long standing...
Star Wars IV First Act Outlined with Storyteller Tactics and Fabula What it would look like to outline the original Star Wars film Episode IV: A New Hope using the cards in the Storyteller Tactics and Fabula decks? What are the Storyteller Tactics Cards by Pip Decks...
What is the Story Development Process with the Fabula Deck? The most common conception of what it means to be a writer might call up romantic notions of Ernest Hemingway typing away on an Underwood typewriter looking out his window at the coast, or someone in the back...
Build a Brand Story the Pixar Way Use these tips to create a storytelling "brain trust" in your organization Build a Brand Story the Pixar Way Businesses that have recognized the importance of storytelling have also discovered a quirky feature of stories – they...
Organizations like Microsoft and Nasa have joined the likes of National Geographic and The New York Times in understanding the value of collecting and presenting a range of stories about their work and its impact, but how do you really do it? A member of the Pip Decks...
