Create Messaging Templates For Marketing These templates help you create an outcome-based story Using Pip Decks Storyteller Tactics. The other day I was participating in conversations in the Pip Decks Slack, and a new Storyteller Tactics customer had an interesting...
Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey? Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities. There’s a new deck that’s coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It’s also going...
Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute Presentation Creating powerful presentations for City Council The conversation discusses storytelling for social change, using a case study of the MyCR app in Cedar Rapids, Iowa. The...
Brand Tactics and Storyteller Tactics Pip Decks, An introduction This article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I’m...
