Can Archetypes Improve Brand Tactics? Draw on archetypal motivators and build customer relationships with Brand Tactics. Archetypes can improve brand tactics! Buy Me The world is filled with brand gurus evangelizing their latest branding ideology, but few and far...
Can Archetypes Improve Strategy? Shift from a formulaic approach to strategy to one based on human dynamics. Masters of Business Administration programs teach managers a structured way to break down risk and to evaluate next steps, but that approach can create actions...
Can Archetypes improve innovation? Diversify your approach to innovation with Pip Decks Archetypes The Pip Decks Innovation Tactics cards address an interesting challenge: human beings like to figure things out, solve problems, and create new ideas, products, and...
Can Archetypes influence the Laws of UX? Diversify your perception of “users” with Pip Decks Archetypes One of the largest challenges for user experience design is the assumption that “users” are a uniform group of people. Doesn’t everyone want the profile icon in the...
Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey? Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
