Creating Social Media Topics with Pip Decks
Planning story based social media topics has never been easier
In this video I show how to create social media content following a narrative theme by following the prompts on Storyteller Tactics cards.
One of the things that i do is work with a lot of people from the financial industry – people that complete loans, loan brokers, and loan processors. It’s an industry where it’s really difficult for a loan broker to differentiate themselves.
The question becomes how can they stand out in the marketplace? It’s a commodity product. Everyone is just thinking about, “How do I get the lowest interest rate? How do I get terms that are beneficial for my business?” And, I’ve been using Storyteller Tactics.
What I’m going to do is plot through a social media structure for somebody in the financial industry.
The first thing you see in the cards are these recipe cards. These cards walk through a particular topic: are you trying to motivate people? Are you trying to connect with people? Another one that people want right out of the gate are stories that sell, like how can I sell more product? Or, how can I get more clients that are ready to, that are actually looking for financing.
If I start here, with Stories that Connect, I could actually take this and I’ve got five weeks of content.
Most of these cards give you a further destination, so if you start with one, you’re likely to be prompted to go deeper by moving on to another. If you start with a recipe card like Stories that connect, that’s going to encourage you to look at Story Listening. Story Listening is going to set you up for No Easy Way and Man in a Hole. Those stories are going to take you further and give you a path to construct your overarching narrative.
It’s important to remember, your social media posts don’t need to tell the whole story in each post. You can carry content forward and fulfill one story through a series of posts.
Creating Social Media Topics with Pip Decks
I really like these cards, “No Easy Way” and “Man in a Hole” for creating connection to other people because, who hasn’t struggled in their workplace? The whole point of being a marketer is to overcome challenges.
So, if I say, “There’s no easy way to navigate this, and these are struggles that everybody has,” that’s a way that I’m starting to connect to other people. And, if my product or service works with people as they go on that journey, it’s relatable and it solves a problem, and it facilitates giving people decision power.
“You’re in a difficult struggle, this is going to give you some information that’s going to help solve that, and this is how I’ve worked through it, and this is the tool that I use.”
So, that’s kind of the process for “No Easy Way.”
“Man in a Hole” is somebody who is stuck, and they actually need to change the way that they think or engage with the world in order to dig themselves out of the hole.
With “Man in a Hole” I’ve got each of these components: the comfort zone, a trigger that instigates change, you know, what causes a crisis, and creates that difficult situation? What does recovery look like, and then how does somebody get to a better place as they work through their business challenge? Each one becomes a prompt for creating social media topics.
Each of those are at least one piece of content, so in this flow, I’ve got at minimum, five on the first card, one or more on the second, and six or more on Man in a Hole and No Easy Way. This topic will be posted one or two times per week, so I’ve already got several months of content that I can post just from four cards in the Storyteller Tactics deck.
This is the actual process that I use as I’m building content. This could be blog topics, social media posts… Each of these has additional prompts and that triggers me to go into more of the cards.
In the video I show a flow for Stories that Sell. Here’s just an example of the flow for Stories that sell. I start by building and connecting with an audience profile, then head into simple sales stories, which links customer profiles to selling, then on to Trust Me, I’m an Expert, What’s it About, The Dragon and the City, Movie Time, Show and tell, and then on to other cards.
There’s a really dynamic range across this story system, and I find it to be really flexible and actually fun to work with. It’s basically an infinite story system.
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