Build a Brand Story the Pixar Way Use these tips to create a storytelling "brain trust" in your organization Build a Brand Story the Pixar Way Businesses that have recognized the importance of storytelling have also discovered a quirky feature of stories – they...
Organizations like Microsoft and Nasa have joined the likes of National Geographic and The New York Times in understanding the value of collecting and presenting a range of stories about their work and its impact, but how do you really do it? A member of the Pip Decks...
Shadow Stories for the Lending Industry Using Storyteller Tactics by Pip Decks Banks and lenders are facing a difficult time under high interest rates. Could understanding the “shadow stories” in their industry provide insight to re-frame products and...
