Brand Relationship Tactics Tips to build strong brands through deep customer and audience relationships. Build Strong Brands by Implementing Brand Relationship Tactics Branding is Relational As anyone involved in branding or brand strategy will tell you, “A brand is...
Creating Social Media Topics with Pip Decks Planning story based social media topics has never been easier In this video I show how to create social media content following a narrative theme by following the prompts on Storyteller Tactics cards. One of the things that...
Craft Your Finance Industry Elevator Pitch These simple steps help you convey what you do and how you serve customers. Crafting a short, simple finance industry elevator pitch is an important exercise for anyone in the finance industry who needs to present or promote...
From Brand Story to Brand Multiverse Make the shift and open up a multiverse of story opportunities. The Rise of Brand Story In the 1990’s, when companies realized that their brand was a predominant source of purchase decisions and loyalty, many long standing...
Apply Star Wars Storytelling Tactics to Your Brand You can apply Star Wars storytelling tactics to your brand with these simple steps. In my most recent article I evaluated the first act of Star Wars IV: A New Hope using Storyteller Tactics by Pip Decks and Fabula...
Star Wars IV First Act Outlined with Storyteller Tactics and Fabula What it would look like to outline the original Star Wars film Episode IV: A New Hope using the cards in the Storyteller Tactics and Fabula decks? What are the Storyteller Tactics Cards by Pip Decks...
