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Innovation Tactics for Product Design New Pentax Film Camera

Innovation Tactics for Product Design New Pentax Film Camera

by admin | Mar 9, 2024 | Innovation, Pip Decks

Innovation Tactics for Product Design | New Pentax Film Camera What can we learn from the redevelopment of an historic technology? Pentax 17 update Huge update regarding the new Penta film camera dubbed the Pentax 17… The camera has launched! We get to see it,...
Building Characters with Storyteller Archetypes

Building Characters with Storyteller Archetypes

by admin | Feb 23, 2024 | Archetypes, Pip Decks, Storytelling

Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey? Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy

Archetypes for Brand Strategy

by admin | Feb 15, 2024 | Archetypes, Brand Tactics, Pip Decks, Storytelling

Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
Building Characters with Storyteller Archetypes

Storyteller Archetypes Introduction

by admin | Feb 4, 2024 | Archetypes, Brand Tactics, Pip Decks, Storytelling

Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities. There’s a new deck that’s coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It’s also going...
Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute Presentation

Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute Presentation

by admin | Dec 19, 2023 | Pip Decks, Storytelling

Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute Presentation Creating powerful presentations for City Council The conversation discusses storytelling for social change, using a case study of the MyCR app in Cedar Rapids, Iowa. The...

Brand Tactics and Storyteller Tactics Pip Decks, An introduction

by admin | Dec 11, 2023 | Brand Tactics, Pip Decks, Storytelling

Brand Tactics and Storyteller Tactics Pip Decks, An introduction This article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I’m...
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