Innovation Tactics for Product Design | New Pentax Film Camera What can we learn from the redevelopment of an historic technology? Pentax 17 update Huge update regarding the new Penta film camera dubbed the Pentax 17… The camera has launched! We get to see it,...
Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey? Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities. There’s a new deck that’s coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It’s also going...
Brand Tactics and Storyteller Tactics Pip Decks, An introduction This article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I’m...
Brand Relationship Tactics Tips to build strong brands through deep customer and audience relationships. Build Strong Brands by Implementing Brand Relationship Tactics Branding is Relational As anyone involved in branding or brand strategy will tell you, “A brand is...
