Create Messaging Templates For Marketing These templates help you create an outcome-based story Using Pip Decks Storyteller Tactics. The other day I was participating in conversations in the Pip Decks Slack, and a new Storyteller Tactics customer had an interesting...
Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey? Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities. There’s a new deck that’s coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It’s also going...
Brand Tactics and Storyteller Tactics Pip Decks, An introduction This article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I’m...
The Storytelling Power of Surprise How structuring stories with the Fabula deck helps writers create more dynamic stories. Stories that use the power of surprise When developing a story we often think about it as stretching out in a long line. What happened first,...
