Create Your Online Class by Teaching to Outcomes and Objectives This simple structure helps you confirm your class is teaching the skills you want it to. Many of us have the knowledge and skill to teach something about our profession to others, but not everyone has...
Innovation Tactics for Product Design | New Pentax Film Camera What can we learn from the redevelopment of an historic technology? Many of the world’s largest corporations have reached a size and scale where they can craft anything imaginable within their area of...
Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey? Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities. There’s a new deck that’s coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It’s also going...