Create Messaging Templates For Marketing These templates help you create an outcome-based story Using Pip Decks Storyteller Tactics. The other day I was participating in conversations in the Pip Decks Slack, and a new Storyteller Tactics customer had an interesting...
Create Your Online Class by Teaching to Outcomes and Objectives This simple structure helps you confirm your class is teaching the skills you want it to. Many of us have the knowledge and skill to teach something about our profession to others, but not everyone has...
Innovation Tactics for Product Design | New Pentax Film Camera What can we learn from the redevelopment of an historic technology? Pentax 17 update Huge update regarding the new Penta film camera dubbed the Pentax 17… The camera has launched! We get to see it,...
Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey? Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy How did archetypes become a part of brand building? As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
