Brand Strategy | Pro Video | Digital Marketing
Build your brand, tell your story
Making the “Old” New Again
What does it take to transform an old, but beloved technology into a tool for today? Innovation practices have become refined, but not everyone follows them effectively.
When Pentax set out to develop a new film camera, 20 years after the camera industry switched wholesale to digital, they could have done a lot of things wrong.
Fortunately, we don’t think they did. Come along as we explore what we know about how Pentax applied design and innovation thinking to the development of the Pentax 17.
Take Charge of Your Brand with Brand Strategy
A brand is more than what you say it is. Brands emerge in the minds of people as they interact with your offer. Brands are a combination of products, services, and ideas presented by your organization, and the thoughts, perceptions, attitudes, beliefs and experiences of the public. We provide the support and insight to differentiate and align your brand with your audience’s hopes and desires.
Story Solutions for Your Business, Brand, Platform or Cause
Murdock Media Production is focused on how to help artists, businesses, and individuals that want to have a big impact to create deeper relationships with their customers through the power of story.
We do that by empowering clients through brand strategy, brand communications, story development, and ultimately, content – scripts, blogs, videos, websites, photography. Clients don’t just walk away with content – they gain the tools to think and express what they do through stories.
Want to learn more about brand development?
Take my online class The Brand Builder’s Workshop: The branding class for artists, small businesses and anyone who wants to make a big impact.
Express Your Work and Authentic Self
Artist Donte Hayes talks about his thesis project submitted in part toward his MFA Thesis from the University of Iowa Department of Art. Hayes discusses the development of “Welcome to Afro City,” an Afrotuturist vision of Iowa in 3021 in which a new culture emerges from underground to create a society built on harmony beginning in the Midwest. Though the culture is new, it carries traditions from Africa as well as the burden of the middle passage and the lasting impact of slavery on African Americans.
In this two part series, Hayes demonstrates his hand building and etching techniques into clay and discusses the approach and reason for his tactile, involved creation process.
Get to know one of our many storytelling tools
Pip Decks for better storytelling, pitches and presentations, better teamwork, and better usability.
15% Discount on all purchases through our affiliate link.
Are you on a quest to create better ideas, stories, teamwork, and customer experience? Pip Decks are a tool that help you keep the latest business, branding, and innovation techniques at your fingertips.
Want to learn more? Read our founder’s “Storyteller Tactics Pip Deck Reviewed,” a tool we use in crafting stories for government, nonprofit, and financial clients, among others.
Start with one deck, or jump in with all five. Murdock Media Production is a Pip Decks affiliate. Click the image to visit the online store.
How We Distribute Your Brand Story
Your story impacts every touch point and channel where you reach your audience.
Web Design
Design and launch your website in a one-day workshop. Get the tools to update and design custom web pages, blog content, and add images or video to keep your site fresh. Launch your SEO strategy to help people find you through search engines.
Social Media
Plan and develop your social media strategy. From content development to scheduling, and timing posts, you will gain control of your Social Media platforms.
Go hands on and build your audience through social media.
Video
Distribute your message with the power of video. We produce for many levels of distribution: broadcast quality, mobile video, Facebook, Instagram, LinkedIn, TikTok, YouTube, or Vimeo. We create content to the specs you need to place your story before the right audience.
You’ve got skills! Teach a class.
With our guides on student-focused training and Teachable, you’ll have your class off the ground in no time.
Develop a Curriculum
Access a course, workshop and curriculum framework used by colleges use to create outcome-based training.
When your students succeed, so do you!
Teach Your Course
Try Teachable. With easy module setup, landing pages, billing, and messaging included, you can set up your school and begin offering classes in a matter of hours or days! Use our affillate links to start your school today!
Tell Your Story and Strengthen Your Brand
in Cedar Rapids, IA with video based storytelling for online and broadcast distribution. From brand strategy to script, casting, shoot, editing and distribution, Murdock Media Production takes your story to the next level.