Build Customer Relationships with Brand Stories How did brand building become the norm, and how can you adapt your brand stories for better relationships in a crowded market? Build Customer Relationships with Brand Stories Today, a lot of entrepreneurs take brand...
Storyteller Tactics for the Finance Industry with Pip Decks Overcoming marketing norms can empower your brand and make your work more relatable to customers and prospects. Click the image to follow my affiliate link and to receive 15% off your entire order!...
What is the Story Development Process with the Fabula Deck? The most common conception of what it means to be a writer might call up romantic notions of Ernest Hemingway typing away on an Underwood typewriter looking out his window at the coast, or someone in the back...
Build a Brand Story the Pixar Way Use these tips to create a storytelling "brain trust" in your organization Build a Brand Story the Pixar Way Businesses that have recognized the importance of storytelling have also discovered a quirky feature of stories – they...
Organizations like Microsoft and Nasa have joined the likes of National Geographic and The New York Times in understanding the value of collecting and presenting a range of stories about their work and its impact, but how do you really do it? A member of the Pip Decks...
Shadow Stories for the Lending Industry Using Storyteller Tactics by Pip Decks Banks and lenders are facing a difficult time under high interest rates. Could understanding the “shadow stories” in their industry provide insight to re-frame products and...
