Our Story
Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute Presentation
Storytelling for Social Change: Simplifying a Complex Scenario into a 5-Minute PresentationCreating powerful presentations for City Council The conversation discusses storytelling for social change, using a case study of the MyCR app in Cedar Rapids, Iowa. The...
Brand Tactics and Storyteller Tactics Pip Decks, An introduction
Brand Tactics and Storyteller Tactics Pip Decks, An introductionThis article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I'm going...
The Storytelling Power of Surprise
The Storytelling Power of SurpriseHow structuring stories with the Fabula deck helps writers create more dynamic stories. Stories that use the power of surprise When developing a story we often think about it as stretching out in a long line. What happened first, what...
Brand Relationship Tactics
Brand Relationship TacticsTips to build strong brands through deep customer and audience relationships.Build Strong Brands by Implementing Brand Relationship TacticsBranding is Relational As anyone involved in branding or brand strategy will tell you, “A brand is not...
Planning Social Media for Loan Brokers
Creating Social Media Topics with Pip DecksPlanning story based social media topics has never been easier In this video I show how to create social media content following a narrative theme by following the prompts on Storyteller Tactics cards.One of the things that i...
Craft Your Finance Industry Elevator Pitch
Craft Your Finance Industry Elevator Pitch These simple steps help you convey what you do and how you serve customers. Crafting a short, simple finance industry elevator pitch is an important exercise for anyone in the finance industry who needs to present or promote...