Our Story
The Storytelling Power of Surprise
The Storytelling Power of SurpriseHow structuring stories with the Fabula deck helps writers create more dynamic stories. Stories that use the power of surprise When developing a story we often think about it as stretching out in a long line. What happened first, what...
Brand Relationship Tactics
Brand Relationship TacticsTips to build strong brands through deep customer and audience relationships.Build Strong Brands by Implementing Brand Relationship TacticsBranding is Relational As anyone involved in branding or brand strategy will tell you, “A brand is not...
Planning Social Media for Loan Brokers
Creating Social Media Topics with Pip DecksPlanning story based social media topics has never been easier In this video I show how to create social media content following a narrative theme by following the prompts on Storyteller Tactics cards.One of the things that i...
Craft Your Finance Industry Elevator Pitch
Craft Your Finance Industry Elevator Pitch These simple steps help you convey what you do and how you serve customers. Crafting a short, simple finance industry elevator pitch is an important exercise for anyone in the finance industry who needs to present or promote...
From Brand Story to Brand Multiverse
From Brand Story to Brand MultiverseMake the shift and open up a multiverse of story opportunities.The Rise of Brand Story In the 1990’s, when companies realized that their brand was a predominant source of purchase decisions and loyalty, many long standing companies...
Apply Star Wars Storytelling Tactics to Your Brand
Apply Star Wars Storytelling Tactics to Your BrandYou can apply Star Wars storytelling tactics to your brand with these simple steps.In my most recent article I evaluated the first act of Star Wars IV: A New Hope using Storyteller Tactics by Pip Decks and Fabula story...