Brand Story Coaching and Development
Everybody knows that content is at the heart of digital marketing, but how do you integrate your SEO strategy and content with your overarching brand? The answer is brand story coaching and development.
What is Brand Story Coaching?
Brand Story Coaching is the process of developing your brand story and communications platform in collaboration with a brand story expert. Your brand story expert will lead you through the process of developing you brand character and characteristics from your mission, vision, and core objectives.
What is Brand Story Development?
Brand story development is a way of looking at your brand through the lens of story. Stories are made up of a variety of characters, archetypes, motivations, aspirations, tools and assets, and narrative arcs. In a brand story, your business, what you do and what you create are but some of the characters in your story. Your customers, competitors, regulators, supporters and detractors are all a part of your story.
When you develop your brand character and create meaningful relationships with others in a way that allows everyone to go on your journey together, you and your customers are positioned in the best scenario for success.
I’ll also share an affiliate link, so that if this information is helpful, you can get your deck, contribute something back here (I receive a small commission on each sale), AND get at 15% discount on your purchase. Ready to buy?
The Brand Story Coaching and Development Process
Evaluation
The first step is to evaluate your existing brand and brand pillars.
Assessment
Develop relational rather than “sales” oriented connections.
Character Development
Develop brand character traits to establish your brand’s role.
Brand Voice
Connect you brand pillars with your core customer through brand voice.
Messages & Content
Content stories come out of key messages, character and brand relationship.
Your Coach
Get to know your Brand Story Development Coach
Hi, I am Alan Murdock. I am a creative director, videographer, content creator, and the developer of the first Design Research undergraduate program in the United States. Graduates from my programs have gone on to work for some of the world’s largest brands in the United States and around the world.
What I do is connected to and influenced by a lot of people. Advisors and mentors at various stages of my career include David Altschul, founder of Character Web and former director of advertising at Will Venton Studos (now Leica), Ginny Hopkirk of Nike, Steve Sandstrom, founder of Sandstrom Design, Michael Janda, founder of Riser and many more. Of course, I also must recognize the students and clients I work with every day who push me to be a better creative.
After going back to the industry after 20 years of training marketers, designers, and brand storytellers, I launched an online course in applied brand strategy to provide a set of tools for small business owners and startups to establish their position in the market. Now, in addition to that, I coach individuals and groups to build their brand and empower their story.
How will you work with your coach?
Brand story coaching and development is a collaborative process. Together, you will establish goals and objectives, resulting in a coaching work plan. The work plan includes the timeline and measurable objectives and can be modified or amended during the coaching process.
Your coach draws from a variety of branding and story development tools based on where you are in your brand development and communications process. The tools help to quickly clarify key concepts and to create actionable steps that you can put in play immediately.
Branding has been around for a long time. Is this just another cookie-cutter approach?
Each brand story development process is unique. Businesses and organizations need branded components as unique as they are. Some founders will focus on fundraising and pitch development, others advertising, and still others online content, landing pages, e-books, video content, brochures, or leave behinds.
In a fully branded organization, brand story elements are present in every touch point and asset. Our goal is to provide you the tools to continually develop and enhance your brand with the power of story.
I’ll also share an affiliate link, so that if this information is helpful, you can get your deck, contribute something back here (I receive a small commission on each sale), AND get at 15% discount on your purchase. Ready to buy?
Ready to get started?
Schedule your 30 minute complementary assessment and begin your brand story development journey today.
What do people have to say?
Ann P.
“Thank you. You just saved me hours of agonizing/overthinking the right path to take. Much appreciated!”
Connie W.
“Thank you so much, Alan! The training in our industry is very cut and dry due to all the regulations, so weaving some of the story components through it will help me break up the monotony. This helps me start thinking outside the box.
K.
“Your point is so true! The story that will make change will come from extracting the emotional and technical points, and getting to the premise of the puzzle to be solved. Thank you again!”
J.
“Alan, thank you! I will definitely try your advice. Will let you know when I’m done with the presentation!”