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Innovation Tactics for Product Design New Pentax Film Camera
Innovation Tactics for Product Design | New Pentax Film Camera What can we learn from the redevelopment of an historic technology?Pentax 17 update Huge update regarding the new Penta film camera dubbed the Pentax 17... The camera has launched! We get to see it, and...
Building Characters with Storyteller Archetypes
Building Characters with Storyteller Archetypes How do root characteristics influence character behaviors throughout a journey?Last week Steve Rawling and I recorded a session talking about how to use storyteller archetypes to assess and develop characters in a few...
Archetypes for Brand Strategy
Archetypes for Brand Strategy How did archetypes become a part of brand building?As Brand Strategy developed as a distinct business practice in the US it took on a variety of stages. This isn’t going to be an academic examination of the progress, but more of a...
Storyteller Archetypes Introduction
Storyteller Archetypes Introduction Differentiate your brand. Daydream character types into branded realities.There’s a new deck that's coming out that I am really excited about that was created to complement the Storyteller Tactics deck. It's also going to work hand...
Downtown Disneyland: Cedar Rapids Downtown Development Plan
Downtown Disneyland: Cedar Rapids Downtown Redevelopment PlanCedar Rapids Downtown Development Plan Cliffs Notes 0:00 Alan introduces the Cedar Rapids Downtown Development Plan and the order of operations at a city council presentation. He describes the downtown...
Brand Tactics and Storyteller Tactics Pip Decks, An introduction
Brand Tactics and Storyteller Tactics Pip Decks, An introductionThis article is derived from the video transcript discussing the Brand Tactics and Storyteller Tactics decks produced by Pip Decks: Good morning, my name is Alan Murdock. This is the first time I'm going...