Our Story
Applying Wardley Maps to Product Development Decision-Making
Applying Wardley Maps to Product Development Decision-Making Simon Wardley is a business leader who set out to do more than just establish direction and implement strategy. Strategy Tactics is a tool deck that helps you apply Wardley Maps through a developmental...
Can Archetypes Improve Brand Tactics?
Can Archetypes Improve Brand Tactics? Draw on archetypal motivators and build customer relationships with Brand Tactics. Archetypes can improve brand tactics!The world is filled with brand gurus evangelizing their latest branding ideology, but few and far between are...
Can Archetypes Improve Strategy?
Can Archetypes Improve Strategy? Shift from a formulaic approach to strategy to one based on human dynamics.Masters of Business Administration programs teach managers a structured way to break down risk and to evaluate next steps, but that approach can create actions...
Can Archetypes Improve Innovation
Can Archetypes improve innovation? Diversify your approach to innovation with Pip Decks ArchetypesThe Pip Decks Innovation Tactics cards address an interesting challenge: human beings like to figure things out, solve problems, and create new ideas, products, and...
Can Archetypes influence the Laws of UX?
Can Archetypes influence the Laws of UX? Diversify your perception of “users” with Pip Decks ArchetypesOne of the largest challenges for user experience design is the assumption that “users” are a uniform group of people. Doesn’t everyone want the profile icon in the...
Create Messaging Templates For Marketing
The other day I was participating in conversations in the Pip Decks Slack, and a new Storyteller Tactics customer had an interesting question. “How should I use the tactics and cards daily for my business brand and how could I apply this to my clients? I run a...